Topic introduction

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Personal profile

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Ismail Abbas brings nearly 15 years of expertise in digital business and performance marketing, leading transformative initiatives across B2C, B2B, and B2B2C segments. His work has driven customer acquisition through e-commerce evolution and strategic partnerships, all while focusing on making insurance simpler and more accessible. At GIG Gulf, Ismail has reshaped the digital ecosystem to align with evolving customer needs. His approach combines deep knowledge in performance marketing to engage audiences effectively, and a strategic mindset grounded in digital product management and innovation, consistently unlocking new opportunities in an ever-evolving digital landscape.