Discovery is a financial services organisation that operates in the  healthcare, life insurance, short-term insurance, long-term savings,  banking and wellness markets. Since inception in South Africa in 1992,  Discovery has been guided by a clear core purpose - to make people  healthier and to enhance and protect their lives. 

The company pioneered a Shared-value Insurance model, which delivers  better health and value for clients, superior actuarial dynamics for the  insurer, and a healthier society. The success of the model in the markets  where it operates has been testament to its importance to society. Key to  delivering shared value, is a deep understanding of the reasons for the  shift in the nature of risk. The model provides clients with access to a  range of pathways and incentives to lessen their personal risk and  improve their behaviour through three programmes - Vitality Health,  Vitality Drive and Vitality Money. 

Shared-value Insurance is then exported and scaled through the Global  Vitality Network, an alliance of some of the largest insurers across key  markets, including Asia-Pacific, Europe, North America and South  America. Today, Discovery operates in 41 countries enhancing 40 million  lives with an aim to lead a global transformation in financial services. 

The market-leading businesses are built to create a compelling value  proposition for clients through products that are innovative and can deal  with complex issues. The shared-value approach - is scalable, repeatable  and globally relevant - which is central to each business and the Vitality  behavioural platform can be applied to any institutional capability in a  Discovery owned business or through strategic partnerships.