Ms. Azra Farheen Ex-Head of Operations

YAS Takaful

Topic introduction


Personal profile


With over 15 years of experience in financial services, I specialize in Employee Health & Benefits with a focus on operations management, strategy, broking, and risk
management. I have held leadership roles with global bank, multiple insurers, broker, and TPA, providing technical support, driving operational excellence, and enhancing
customer experience. My expertise lies in simplifying insurance complexities, helping companies achieve economies of scale, reduce costs, and optimize capacity.
I’m passionate about integrating people, technology, and business, guiding insurance leaders in leveraging digital solutions to streamline operations and drive value and
growth. Skilled in eliminating process inefficiencies, redefining workflows, and automating customer journeys through lean methodologies and gap analysis. As an
independent consultant and certified project manager, I focus on operational effectiveness, cost-benefit analysis, digital transformation, and change management
delivering projects and personalized solutions.
My goal is to help businesses embrace change, balancing digital transformation with customer-centricity for sustainable growth.