Topic introduction

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Personal profile

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Prashant, Executive Director of Digital at Tawuniya, MENA’s largest insurance firm, has led a remarkable digital transformation, driving 30x growth in direct-to-consumer insurance revenue and scaling digital adoption from 80,000 to over 3 million users in just 20 months. With 17 years of expertise in digital strategy, innovation, and martech, Prashant builds impactful digital capabilities that drive performance and growth. His leadership in launching first-ever capabilities, including a Super Apps Digital Factory and Martech solutions, sets new industry standards, making him a recognized leader in digital insurance innovation.