Personal Profile

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Sadia Noori is a Strategic Marketing & Digital Transformation Leader with 20+ years in financial services across the GCC. She has driven growth and innovation for leading insurers, banks, and fintechs, including Mashreq Bank, Aviva, SALAMA Islamic Arab Insurance, and Denara WealthTech.

At SALAMA, Sadia pioneered the direct-to-customer digital channel, generating AED 24M+ in online sales with 100% ROI, while leading the brand refresh that positioned SALAMA as the UAE’s most awarded Takaful company. At Denara, she led the go-to-market strategy for a DFSA-regulated WealthTech app, architecting customer acquisition funnels, premium brand positioning, and data-driven strategies for HNW and affluent segments.

A sought-after speaker and panelist, she has shared insights at global platforms on CX, InsurTech, WealthTech, and AI in financial services. Sadia is recognized for shaping the future of financial services in the GCC, bridging growth, innovation, and customer-centric digital transformation.