Personal Profile

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Troy Barnes is a dynamic transformation leader with over 20 years of experience driving change across all facets of the insurance industry and at every stage of market and regulatory maturity. Having lived and worked in Australia, Taiwan, Hong Kong, South Korea, Japan, Malaysia, and Singapore, he brings a uniquely broad perspective spanning life, health, general, group, and takaful insurance.
With deep expertise in building and scaling digital platforms, technology, operations, and customer experience, Troy has successfully deployed AI, data, automation, and modern architectures to deliver tangible business value at speed and scale. He is recognized for his ability to simplify the complex, cut through competing priorities, and focus organizations on delivering measurable outcomes.
A passionate believer in the power of people, Troy is known for building and empowering high-performing teams to achieve transformative and sustained impact. From distribution and claims to underwriting and operations, he has consistently led large-scale initiatives that reshape customer and partner experiences, accelerate growth, and position businesses to thrive in a rapidly evolving industry landscape.